Our Web Services
Design & Development
With the input of a talented and creative graphic design team, House of Design creates engaging, intuitive and user-friendly web interfaces. If the client has an existing corporate identity then the web design will forward this visual brand. A company website is a key marketing tool, therefore the design needs to be both strategic and creative to convert user visits to actual business. We combine our knowledge of design with the client's knowledge of their industry and market to achieve a standard of excellence in web design.
Many factors are taken into consideration in developing the website, of which the visual design is only one. To ensure the delivery of a high-end website to our client we:
- analyse in detail the content to go on the site and put it in a logical architecture to best serve the needs of the end-user;
- propose technologies to the client that they may not be aware of but could avail of;
- comply with international best-practice standards making the site accessible to the widest audience;
- minimise the download time of each web-page;
- adapt our tailor-made content editor to the client's website to allow them complete control to add, update, and delete text and image content;
- optimise the website so it performs well on related SERPs (Search Engine Result Pages);
- utilise all existing web technologies to our client's advantage, including the networking sites such as Linkedin, Facebook, Youtube and the ever-growing list of applications provided by Google.
Content Management System
House of Design has created a powerful and easy-to-use Content Management System which gives clients full control over the content of their website. The system is highly adaptable and is customised for each website we develop.
Updating content encourages repeat visits from web users and makes your website a powerful communication tool. Keep your public or target market informed of the latest news and changes in product or service offerings. Our content management system brings your organisation up to speed with all the latest technology of "Web 2.0".
It is accessed securely via the internet so you can authorise multiple users and access it from any computer, 24/7. It allows you site-wide access to content - text, imagery, video, slideshows and galleries. An easy-to-use content editor enables text to be added / altered / deleted as well as formatted and styled. You can also add news items and syndicate news feeds (by RSS), add links, administer blogs and forums, manage databases such as mailing lists, access email securely, view website statistics, change user permissions and passwords.
Full training is provided to assigned staff and can be accomplished within an hour, letting you free to manage your own website content without delay. No software installation is needed.
E-Commerce
Buying online is now part of our commercial culture and quickly becoming an expectation. There are companies both big and small availing of e-commerce technology to extend customer service and build new and wider markets.
Our content management system can give your company the power to:
- manage your product catalogues
- add, edit, and delete products
- categorise your products for quick and easy access
- manage stock levels
- track orders
- retrieve valuable marketing information from site usage
Your customers will have the power to create a shopping basket and payment will be integrated with the most advanced and secure systems available today. These systems accept every payment channel including the standard Credit and Laser Card.
Online Marketing
Online marketing is a new but vital practice. Whether you compete locally, nationally or globally your company needs to be easily found online. House of Design put in place proper structures from the outset in developing a website so it is "optimised" to be found through search engines such as Google, Yahoo and MSN. As an estimated 80% of websites are located through search engines it is vital to understand the mechanics involved in being easily found amongst the oceans of sites.
In our "Search Engine Optimisation" service we gather, analyse and make recommendations based on in-depth statistics that show how potential customers reach your site, what they do while on it, and when they exit. Our recommendations detail changes to content with the goal of getting as close to the first listing as possible on SERPs (search engine result pages).
While your site "organically" rises the ranks in SERPs we also offer the service of Pay Per Click (PPC) advertisement management. These are paid adverts on Google etc that list your advert on the first page of a SERP. Monitoring, testing, adjusting and resubmitting are the key actions required to maximise response to your online advertisement.
E-zines and E-shots are also important tools in online marketing. Amongst the many benefits and advantages this form of promotion has over their print equivalents are:
- immediate distribution and response;
- indepth statistics to show how many received, opened and responded to the e-mail out;
- filter and refine email lists to accurately target promotion that is relevant to the recipients;
- highly affordable and cost effective.
